Brand guidelines · 2026

Clear evidence.
Confident action.

Our identity should feel calm, credible, and human—the same qualities Canadian businesses need when navigating S-211 reporting.

01 · Logos

Our signature

Use the full lockup whenever space allows. The shield can stand alone for avatars, favicons, and compact UI.

Primary
EcodemyS-211 filing
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Reversed
EcodemyS-211 filing
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02 · Colour

Grounded by nature

A restrained palette that balances regulatory credibility with a distinctly warm, Canadian point of view.

Forest

#4E7B2F

Primary actions and the shield mark

Deep teal

#133D3F

Headlines, dark fields, and body copy

Sage

#EEF3E8

Soft panels and supporting surfaces

Warm paper

#FAF8F2

Primary page background

Stone

#D9D8CF

Borders and quiet dividers

White

#FFFFFF

Contrast and clean space

03 · Typography

Fraunces

Display · Semibold

Evidence with clarity.

Use Fraunces for short headlines and high-impact statements. Its warmth makes complex compliance work feel more approachable.

Geist

Sans · Regular / Semibold

Turn supplier, policy, and training records into a filing-ready S-211 report.

Geist carries body copy, labels, buttons, and data. Keep paragraphs concise and favour sentence case for an assured, conversational voice.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

04 · Usage

Keep it clear

Do

  • Give the logo generous clear space.
  • Use approved colour combinations.
  • Write plainly, calmly, and precisely.

Don’t

  • Stretch, rotate, or add effects.
  • Place the mark on busy imagery.
  • Use fear-based compliance language.