Brand guidelines · 2026
Clear evidence.
Confident action.
Our identity should feel calm, credible, and human—the same qualities Canadian businesses need when navigating S-211 reporting.
01 · Logos
Our signature
Use the full lockup whenever space allows. The shield can stand alone for avatars, favicons, and compact UI.
02 · Colour
Grounded by nature
A restrained palette that balances regulatory credibility with a distinctly warm, Canadian point of view.
#4E7B2F
Primary actions and the shield mark
#133D3F
Headlines, dark fields, and body copy
#EEF3E8
Soft panels and supporting surfaces
#FAF8F2
Primary page background
#D9D8CF
Borders and quiet dividers
#FFFFFF
Contrast and clean space
03 · Typography
Fraunces
Display · SemiboldEvidence with clarity.
Use Fraunces for short headlines and high-impact statements. Its warmth makes complex compliance work feel more approachable.
Geist
Sans · Regular / SemiboldTurn supplier, policy, and training records into a filing-ready S-211 report.
Geist carries body copy, labels, buttons, and data. Keep paragraphs concise and favour sentence case for an assured, conversational voice.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
04 · Usage
Keep it clear
Do
- Give the logo generous clear space.
- Use approved colour combinations.
- Write plainly, calmly, and precisely.
Don’t
- Stretch, rotate, or add effects.
- Place the mark on busy imagery.
- Use fear-based compliance language.